Paramount plus global campaign

I was brought in to help launch a global campaign for Paramount+ with Versus, beginning with the pitch process. I helped develop the creative presentation that ultimately won the business, and from there the project quickly grew into a much larger undertaking.

A significant part of the work centered around the design and animation of the user interface, which went through numerous rounds of exploration and refinement before we arrived at the final visual system. It was a challenging process, but one made especially rewarding by collaborating with a talented team of designers and animators throughout the project.

As the global campaign began to take shape, the Paramount+ domestic team took notice and asked us to develop a companion campaign for the U.S. market. Their creative direction was more restrained, but it introduced a different set of design and animation challenges that gave us another opportunity to adapt the system and push the work in a new direction.