Paramount Plus global campaign

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Paramount+ had already established the core concept of showcasing its extensive content catalog within a grid-based system inspired by DVD and cover art. The design exploration focused on finding the right visual language for that framework. I developed a range of styleframes that pushed the grid in different directions while maintaining a polished, modern, and technology-driven aesthetic.

VERSUS

  • art directOR

  • designER

Discover the motion process from this project below.

explore motion
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Another part of the project involved extending the campaign beyond the screen. I developed a range of OOH deliverables, including large-format billboard artwork and a digital POV design for a prominent Times Square placement. The challenge was to translate the visual system into bold, immediate compositions that could communicate clearly at scale and in high-traffic environments.

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