T-mobile f1 las vegas sphere

A complete multi-view breakdown of the Sphere animation, revealing how the motion and design come together across every vantage point.

Versus was selected to create a 90-second animation for T-Mobile, designed to be showcased on the exterior of The Sphere in Las Vegas during the Formula 1 Las Vegas Grand Prix in November 2023.

It was an incredible opportunity—and an ambitious creative and technical challenge. None of us had ever designed for a spherical canvas of this scale, and we were doing it for one of the race’s largest sponsors, on one of the most visible digital displays in the world.

With an aggressive timeline and an ambitious creative vision, the project required a tremendous amount of collaboration, problem-solving, and more than a few late nights. Seeing the final piece come to life on Sphere made all of that effort worthwhile.

I’m incredibly proud of what the team accomplished and grateful to have had the opportunity to serve as Creative Lead.

Special thanks to Vizart and the entire Versus team for helping bring it all together.

The original Sphere animation was created without audio, as the exterior of The Sphere does not feature an external sound system. Music was added later for this portfolio montage.

VERSUS

  • CREATIVE DIRECTOR

  • designER

Discover the design process from this project below.