movado esperanza

For this spot, I was responsible for the standalone product shots of the watch, while Tag Creative handled the live-action production and final edit.

The visual approach relied heavily on controlled lighting, reflections, and the interaction of light across the watch’s metal surfaces. The client had a very specific vision for how those reflections should behave, so I developed a flexible rendering approach that allowed for extremely precise adjustments throughout the review process.

Starting from a supplied CAD model, I rebuilt and refined the watch for production, then handled the texturing, lighting, rendering, and compositing of the final product shots. A large number of isolated matte and lighting passes were created to give us the control needed to make even the smallest client-requested changes without compromising the overall look.