Disney Advertising Sales Conference Open

For this project, we worked directly with the Disney Advertising Sales team to create a new opening animation for a major industry conference. Several creative directions were explored, ultimately resulting in two separate pieces. I was responsible for the concept and execution of this version.

The goal was to showcase the expanded range of content available across Disney’s portfolio following the Fox merger, while preserving the scale, emotion, and cinematic quality of the classic Disney theatrical opening.

Content from both new and existing networks appears across a variety of screens — phones, tablets, and televisions — before the devices come together to form a large-scale collage of the iconic Cinderella Castle.

For the environment beneath the castle, I developed a visual inspired by the Rainbow Bridge from the Thor films. The idea served a dual purpose: creating a subtle connection to Marvel as part of the Disney family, while also acting as a visual metaphor for streaming data flowing to and connecting the various devices throughout the piece.