cricket social videos

Cricket Wireless developed a campaign featuring its signature characters interacting within real-world college environments, using their phones to capture and share moments across social media.

Argonaut established the AI-driven production pipeline and provided the approved design frames that defined the visual direction. From there, I took creative ownership of the animation, determining how the characters moved, performed, and interacted within each scene. Magnific was used as part of the visual development workflow, while Seedance 2.0 was used for video generation to bring the static designs to life while maintaining consistency with the established campaign look.