cricket home internet

For this extension of the Cricket Wireless campaign, the creative centered on a split-screen format that highlighted two connected services at once—wireless on one side and home internet on the other.

I was provided with the approved design frames and given ownership of how the animation came together. The challenge was creating movement that felt cohesive across both sides of the split while clearly supporting the messaging around each device. Magnific was used as part of the visual development workflow, while Seedance 2.0 was used for video generation. From there, I developed the character performance, timing, and transitions to bring the static frames to life while preserving the established campaign style.