chapstick total hydration

I collaborated with The Mill on a creative pitch for ChapStick’s new Total Hydration line, developing a series of design frames to help establish the visual direction of the spot. The concepts focused on showcasing the new product line through clean, stylized 3D compositions, using repetition, scale, and the line’s color palette to create bold, graphic imagery. These frames represent a selection of the work I created as part of the pitch process.