airbnbanana

Airbnb set out to create a social spot highlighting Grocery Services, one of the offerings available through the Services section of the Airbnb app. The design team developed the visual direction and styleframes, while I was responsible for bringing those designs to life through animation.

From the outset, the team chose to explore an AI-driven production approach. Using Magnific, we generated and animated the visuals, allowing us to translate the approved design language into a cohesive, polished social piece while exploring a new workflow for animation production.