absolut spark

This campaign was created for the launch of a new specialty bar-service bottle for Absolut on Facebook. The creative direction was largely left in our hands, giving me the opportunity to help define the visual language of the campaign from the ground up.

I developed the look and feel of the spots, establishing the overall design aesthetic and setting the tone for the campaign. From there, I remained closely involved in the creative development while focusing heavily on the animation and production of all six pieces.

The campaign was produced on a demanding schedule of one 10–12 second animation per week, requiring the creative and production process to move quickly while maintaining a consistent level of quality across the series.

One of the biggest creative and technical challenges was recreating the distinctive lighting patterns produced by the physical bottle itself. The real bottle casts a unique caustic effect across surrounding surfaces, and matching that quality convincingly in CG took a considerable amount of experimentation and refinement. Getting that effect to feel natural and believable became a major focus of the project and ultimately helped define the visual character of the campaign.

There was no live-action footage used in the spots. Every element was created digitally, giving us complete control over the bottle, environments, lighting, and animation from shot to shot.